Performance marketing & affiliate network
Pay for qualified leads, not clicks.
Traffic2Lead runs pay-per-result campaigns for advertisers and pays publishers for the traffic behind them. You agree the cost per lead up front, we deliver against it, and rejected leads are credited.
- Pricing models
- CPL · CPA
- Publisher payouts
- Net-30
- Based in
- Melbourne
For the sake of leads
- No retainers
- Rejected leads credited
- Source-level attribution
- AU · US · UK campaigns
Network performance
Live tracking, updated every day.
Live · 30 campaigns
- 221
- Qualified leads today
- 6,931
- Leads delivered · 30 days
- 94.9%
- Lead accept rate
- 3.4 min
- Avg. delivery speed
Last 7 days — qualified leads per day
Rolling network figures across AU, US and UK campaigns. Last updated 07 Aug 2026.
Two sides, one network
Pick the side of the marketplace you’re on.
The commercial model
No retainer for hope. Three steps, one price per lead.
-
01
We define what a lead is
Geo, vertical, qualification criteria, and the price you’ll pay per accepted lead. Written down before anything goes live.
-
02
We buy and place the traffic
Programmatic, search, and our publisher network — routed to the sources that hit your cost per lead, cut from the ones that don’t.
-
03
You pay for accepted leads only
Rejected leads are credited. Every lead is timestamped and source-attributed, so the invoice matches your CRM.
Where we run
Verticals we know well enough to price.
Australia-first, with US and UK campaigns on request. If your category isn’t listed, tell us the vertical and target CPL — we’ll say honestly whether we can hit it.
- Finance & lending
- Insurance
- Solar & energy
- Education
- Home services
- Subscription & DTC
Questions
Pay-per-lead, answered plainly.
- What does pay-per-lead marketing cost?
- You agree a fixed cost per accepted lead before launch, based on vertical, geo and qualification rules. There is no monthly retainer, and leads that fail your criteria are credited back.
- How is a qualified lead defined?
- Together, in writing: location, intent, contactability and any vertical-specific criteria such as loan amount, property type or policy status. Anything outside that definition is not billable.
- Which industries does Traffic2Lead work with?
- Finance and lending, insurance, solar and energy, education, home services and subscription/DTC brands, primarily in Australia with US and UK campaigns on request.
- How much can publishers earn and when are they paid?
- Payouts depend on the offer and traffic quality, and are settled on Net-30 terms with source-level reporting so you can see exactly which placements convert.
- How quickly can a campaign go live?
- Most advertiser campaigns are live within 5–10 business days of agreeing lead criteria, tracking and pricing.
Free audit
Send us your current cost per lead.
We’ll look at your funnel, your current CPL, and where spend is leaking, then come back with a target price per accepted lead and whether we think it’s achievable. No deck, no discovery call marathon.
Prefer to talk? +61 433 971 358
Get a free lead-gen audit
Tell us the basics and we'll come back with a target cost per lead.